thefutureisinourtreasures

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12 concrete actions for a sustainable packagingsustainable. after the coronavirus pandemic, it seems that slowly life is returning as before, but with the new awareness that, now more than ever, the future is in our hands. in a world increasingly threatened by anthropogenic activities, the main culprits of climate change, it is time to turn good intentions into concrete actions. each of us is called upon to make our own contribution to a sustainable future. scientific research is proceeding on its course to identify new processes and materials that minimize the environmental impact of packaging. in the meantime, we have identified 12actions that every packer can put into practice findasimmediately to make their packaging more sustainable. hands are quintessentially the symbol of doing, materializing the act, and bringing thought to life. what’s more, after the pandemic, hands return to touch, to shake, and to welcome. therefore, we wanted to represent the gesturality underlying action by drawing inspiration from the artist and designer brunomunari, whose 115th birth anniversary we celebrate this year. his thought guides and orients our activity. everyone can make his or her own contribution to the cultural and technical improvement of the community through the synthesis of creativity and knowledge. For munari, creativity is everything that was not there before, but is achievable. knowledge, on the other hand, helps us to rework things that are already in our minds by repurposing them in an alternative form. and it is precisely the convergence of art and technique that makes cultural and technological progress possible. let us then return to using our hands to make new discoveries, to build and reinvent, to perform sustainable actions.

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